Donate & encourage...
Don't feel you're up to writing this essay yourself, but would nevertheless like to show your support? You might want to consider donating to the prize pool. Every extra pound or dollar in the prize pool will entice more and more writers to enter the competition, and the standard is bound to swell with the numbers.
The current prize pool is £600 ($1200), which is 50% personal contribution and 50% public funding. Whatever donations are received over the coming months will be added to this, and posted on the website along with the names (if you wish) of the latest donors. You can donate using Paypal by clicking on the link beneath this text. If you don't have a paypal account, you can still donate. Email firstname.lastname@example.org for details of how to contribute.
If your company is considering sponsoring this competition, please email email@example.com to discuss the details of the sponsorship.
It doesn't have to be cash you donate however - I will pass on anything you wish to give to the winner, if you post it to the address on the 'contact' page.